Hyperlink Analysis 

Most major search engines incorporates several algorithms (internal rules used to decide which sites are given priority) that make use of hyperlink structure for discovering high-quality information on the Web. 

Link popularity is a part of the hyperlink analysis systems that search engines such as Google use to rank web pages. It is this approach which has made search engines like Google the new standard. In fact, Google's entire approach relies heavily on link promotion and link quality. In describing their proprietary ranking system (PageRank), Google's web site says ... please Click Here

                                            

Optimization Process

With millions of people using search engines and directories everyday, effective positioning is essential to get maximum exposure. 

One of the most important search engine strategy is establishing a linking partnership with web sites that focus appropriate market. High-quality links coming to your site from subject sites (descriptive URLs) is increasingly important in getting good Search Engine rankings. 

The first step in the search engine / directory optimization process starts during design, not after your site is complete.

                                   Directories

A directory is organized by a human editor, who reviews and categorizes each site before including it in the directory.

Test your keywords now and begin optimizing them with search engines to increase targeted traffic to your website!

Find how Yahoo's human editors and Google spiders analyzes a Web site for certain key words within a site search.  For example:

              Web site name:     www.uaeprison.com  
              Key words search: uae rights

(The following link provides an excellent visual indication on keyword ranking on a given query)

        View a visual comparison of Yahoo and Google search results


                                Search Engines

Search engines use automated programs called spiders to crawl through the Web in search of web sites. 

Using proprietary guidelines and standard, the spiders index and rank pages based on a combination of HTML code, descriptive titles, targeted keywords inside the META tags, ALT tags on images, page content, and link popularity.

Keywords
 
When users query the search engine about a specific topic or keyword, search engine returns a list of web sites that it considers the best match. 

Most of the search engines use the keyword meta tag to check your site's content for those keywords.  If you have keywords in your meta tag that are not in your Web site content, will actually lower your ranking due to bad relevancy.

When someone queries a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches ?  

Remember that you're competing with thousands of other sites. Find out how your site looks at search-engines!

                               The top search directories: 
                               Yahoo, LookSmart and AOL   
                    
                              
                                  The top search engines: 
                                      Google and MSN 
                          

  

Submissions Tips 
  

Most search engines robots can only index static pages. Search engine spiders may get confused if you use dynamic, doorways, frames or splash screens.

Spiders simply can't index pages that have no content to evaluate or links to follow. Be sure that you're submitting pages to search engines that the robots can actually read and index.

Your site may be blocked because you share a Web host with a lot of spam sites, especially if the host accepts adult-oriented Web sites. Check with your Web hosting company to see if it hosts adult sites.

 
Search engine visits: 
 

While most search engines promise to visit your site within 1-2 weeks after your submit, the reality is that you may wait months for a spider. Some search engine databases have an upper limit on the number of pages they can index. 

When the database is full, they simply block new submissions - Excite didn't index any new sites for months in early 2000! You may have to submit several times to the same engine before getting one of the coveted database spots. Submitting too often can also hurt you by getting you banned as a spam site.

You can speed up the listing process at major directories, but expect to pay a big amount for that service. If your site needs to generate a lot of traffic quickly, then paying for listing may be the quickest way with Yahoo and Excite directories.

 
Search results: 
   
Every search engine uses a different method to display
 search results.